Is there a guideline which slide design is the right one for a PowerPoint presentation? That would be nice, but unfortunately you don’t solve this problem with a strict set of rules. BIf you want professionally designed slides it is not only important to have extensive knowledge of how to use the appropriate graphics program. Of great importance is also the right background knowledge about target groups, messages and your own company. Here, the expert knowledge of a professional PowerPoint agency is helpful.
Do you happen to know the Citroën DS from the sixties? A car on which the spirits were divided. For some was dthe caran ingenious design with pioneering technology. Others thought the car was simply ugly. There was nothing wrong with this controversy. Those who liked the car and had the money bought it. Those who didn’t like it logically didn’t buy it. In corporate presentations, you can not simply leave to the target audience how the message arrives. Here, if possible, the entire audience should be excited. This only succeeds if you do not leave the result to chance, but work with experts.
Can the right foil design be voted in the company? Or should the boss determine which design is taken? In both cases, you run a considerable risk that the taste and wishes of the audience will not be met. This is because the selection of the appropriate design results from different criteria. First of all, it is necessary to ask what kind of company the presentation is about. A company that sells top fashion eyewear will not choose the same colors and shapes as a company that manufactures cranes. Because both have ae completely different company culture, a different portfolio and a different clientele. That the design for a lifestyle company should be different from an industrial company makes sense.
Now let’s take the specific case of deciding on a new foil design in a larger company. If the CEO wants to play it safe, he asks the head of marketing, the head of sales and the head of business Developments. But what if everyone has a different opinion? Here we come back to the issue of voting. Or you look for a compromise. However, all this does not lead to a professional result. In addition, it carries enormous risks that you make a neat mistake in the design of your presentation.
Consulting external professionals costs moneybut the extra effort is worth it in terms of the resultif you follow some important rules. Agencies differ in their service partly considerably from each other. But which presentation agency fits best to your own needs? One thing in advance: with a few exceptions, all PowerPoint agencies know very well how decent slides should look like. The difference in quality is mostly seen in the support and project management.
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A really good agency will not talk you into anything or go over your head in dictating a slide design. Pprofessional presentation agencies will actively involve you in the decision-making process. Really good PowerPoint agencies make in advance a comprehensive briefing conversationwith those responsible in the company. Topics such as company history, self-image, products, corporate goals and the customer target group are discussed. On the basis of this preliminary work then appropriate designs are developed. In doing so, the PowerPoint agency uses the extensive experience from countless successful customer projects. The experts know how to best convey different content to different target groups. Thereupon, the developed proposals are coordinated with the customer. DBy working with the presentation experts, it is now much easier to make the right choice.
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In addition, top agencies have a functioning project management that guarantees adherence to schedules, regular status reports and absolute transparency. Thus, the customer always has the certainty that all work processes run as agreed. This reduces the time spent on their own decision makers to a minimum, because coordination meetings, misunderstandings or unforeseen correction loops practically do not take place.
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Four PowerPoint tricks that no one talks about
PowerPoint has been around for over 30 years. Presentations created with the help of this
