What will your audience get out of your PowerPoint presentation? Are you designing your presentation so that the benefits are clear? Because only in this way can you achieve maximum success with your target group.
The blog post on the central message was about the core message of your presentation. This time the topic is the concrete benefit of your presentation for the audience.
Relevant information has become an important resource in our modern world. With so many sources of information available to us online and offline, it’s important to filter out the best info. In addition to a minimum of entertainment, presentations are expected to provide hard facts that contribute to the expansion of knowledge and the formation of opinions or help with a purchasing decision. Only then is a slide lecture really useful. If I derive a concrete benefit from a lecture in the form of important insights, I may change my attitude and perhaps also my consumption behavior.
But doesn’t the audience recognize the benefit on their own if they pay attention during the presentation? This is a common perception. If the audience reads all the facts noted on the slides and listens properly to the presenter, then they do have all the information to clearly deduce the benefits. But often this is not enough. It is better not to rely on your audience already drawing the right conclusions from the presentation. To clearly convey the benefit in each case, use appropriate wording to emphasize the importance of your important information. Use phrases like:
– that means for you …
– that brings you …
– so you can reach …
– thereby you can now …
To make the benefit to your audience clear in the presentation, you should find out as much as possible about your audience in advance. Try to answer the following questions:
About your audience:
– What are my audience’s current problems?
– What information does my audience need?
– What are the wishes and goals of my audience?
– What questions is the audience looking for an answer to?
About your presentation
– What important information am I providing with my presentation?
– What questions can I answer with my presentation?
– What problems might I be able to solve with my presentation?
– Are there gaps in my knowledge that I can fill?
Here, too, it is simply necessary to tailor the benefits to the respective target group. If you are a representative of an automotive company giving a company presentation, the first question you have to answer is who is in the audience. If you speak in front of mechanical engineers, they will find different information needs than in front of representatives of an ecological citizens’ initiative. In order to provide useful info, you need to be clear beforehand what the needs of the particular audience group might be. If you combine the key messages of your presentation with a clear benefit, you will convince and satisfy your audience.
Dipl.-Wirtsch.-Informatiker Matthias Garten as the expert for multimedia presentations and professional PowerPoint presentations knows about the art of professional slide design. He is an entrepreneur, speaker (TOP 100 Speaker), trainer (TOP 100 Excellence Trainer), multiple book author, presentation coach (presentation training), member of the GSA and Club 55, organizer of the Presentation Conference, Presentation Bootcamp and Presentation Rocket Day. In addition to PowerPoint and presentation training, he inspires and advises companies to present themselves even more effectively and thus stand out from competitors. He is the business owner of the presentation and PowerPoint agency smavicon Best Business Presentations and with his team has created over 15,000 professional PowerPoint presentations for over 150 industries since 1993.
