When you are working on your PowerPoint presentation, you should also think about your unique selling proposition (USP). Because uniqueness is an important success factor for a successful presentation. With this in mind, I would like to give you some initial guidance in this article.
USP?
You have probably already seen the letter combination “USP”. Behind this is the term “Unique Selling Proposition” or “Unique Selling Point”. This describes an outstanding performance feature that clearly sets it apart from the competition. The unique selling proposition can refer, for example, to the quality or performance characteristics of a product or to the exceptional scope of a service. In any case, the goal of the USP is a clear top positioning of one’s own offer compared to the competition.
With a USP, you have an exciting lead for your performance. How to find the USP for your own presentation? I admit, it’s not always that easy. If you want to create a presentation about a world first, you’re in luck. It gets more difficult with a status report on an SAP project. Nevertheless, it can be very useful to think about the possible USP a little more carefully. What makes your presentation unique? Is it the products or the information you present? What might be new or special for your audience? Or maybe you yourself are the special attraction? What could viewers learn or experience with you that is not available to them in this form elsewhere?
With these questions to the USP
You may be able to get some inspiration for your current slide presentation from the following questions:
– Are you showing a world first in your presentation?
– Are you one of the first to point something out in a presentation?
– Are there any new ideas in your presentation?
– Are you a pioneer in any field?
– Are there superlatives like “the biggest”, “the cheapest”, the “fastest”, etc.?
– Is there an outstanding benefit?
– Is there a regional speciality (the first provider in Stuttgart, the largest car dealership in Bavaria or the largest service provider of its kind in the Rhine-Main region)?
It is often necessary to think about these questions a little more intensively, because it is not uncommon to overlook unique selling points at first glance. It doesn’t always have to be the really big “hit” either, even a special feature in smaller sections could contain an interesting story – such as an exclusive care wax that is given to customers in a car dealership. Maybe you really are the unique story in your presentation. The first doctor to give a presentation on Native American medicinal herbs or the convicted burglar to give a talk on burglary prevention techniques would certainly be an interesting USP.
Conclusion
Unique selling points are not to be discovered in every presentation, but it is worthwhile to go in search of them to see if you can find them after all. Because one thing is certain: people are usually impressed by unique selling propositions, and this offers you the chance to generate additional attention for your topic.
Dipl.-Wirtsch.-Informatiker Matthias Garten as the expert for multimedia presentations and professional PowerPoint presentations knows about the art of professional slide design. He is an entrepreneur, speaker (TOP 100 Speaker), trainer (TOP 100 Excellence Trainer), multiple book author, presentation coach (presentation training), member of the GSA and Club 55, organizer of the Presentation Conference, Presentation Bootcamp and Presentation Rocket Days. In addition to PowerPoint and presentation training, he inspires and advises companies to present themselves even more effectively and thus stand out from competitors. He is the business owner of the presentation and PowerPoint agency smavicon Best Business Presentations and with his team has created over 15,000 professional PowerPoint presentations for over 150 industries since 1993.
