Smavicon has developed a method on how to create a successful presentation in four coordinated steps. This gives you a compact guide to create an effective presentation in a short amount of time. Learn more about the four phases of the Presentation Booster method.
How do you start a presentation? Before starting work on a professional company presentation, there is always the question of how to successfully approach such a project in the first place. One option would be to hire an agency. The receives a briefing, and one can have a PowerPoint expert create one’s PowerPoint slides. Often, you can’t delegate the work, and you have to take the important steps to the finished corporate presentation yourself. Most people who are asked to prepare a presentation struggle to create an outline that makes sense. They then sit in front of a blank slide and don’t know what to start with. Some, on the other hand, throw themselves into a veritable slide battle, getting started right away by filling slide after slide with content. At some point, they are faced with the challenge of somehow structuring all the slides in a meaningful way.
A clear structure for every presentation.
No two presentations are the same. They differ in length, content and target audience. Under these conditions, can there even be a kind of master plan for the right approach to preparing a presentation? Is there a standard for the right beginning? Are there aspects that must be taken into account? Are there any aids that can be used to prepare a professional PowerPoint presentation more quickly and thus more efficiently?
With the Presentation Booster method you get clear, easy to follow structures that allow you to plan a presentation step by step.
Phase 1: Analysis.
How do I create a presentation and what do I start with? The first preparatory step to a successful presentation, is a clear analysis. This involves determining the presentation topic and narrowing it down to the essential aspects. You determine the most important goals for the presentation. However, the main part of the analysis phase deals with your target group. To whom are you addressing your presentation? How does your audience probably “tick”? Can these people be inspired by emotions, for example, or do you have to convince them rather by enumerating a lot of facts?
Phase 2: Concept and core message.
This phase is about working out the core message and determining the basic structure. Here the content, the entire chain of argumentation to name, the actual content and the dramaturgy are determined. What should your audience take away as the essential message and what are the individual steps with which you want to convince your target group?
Phase 3: The implementation phase.
How should you design your presentations? The implementation phase is about the concrete media design. Here you determine which shapes, colors and layouts fit your content and your target group. Does your target group prefer rather sober, clear design elements or are they impressed by beauty?
In addition to the design of the slides, this phase also includes dealing with the external setting of your presentation. What does the presentation room look like? What are the lighting conditions and the technical equipment?
Of course, you can only have a limited influence on the external conditions. Thus, dealing with the framework conditions can be counted to the analysis phase. On the other hand, you can also adapt your presentation to the screen, room size and technical equipment. Should you present in a large hall with many spectators, you must consider for example that one can still read your slides in the last row.
Phase 4: The training phase.
After the concept for the presentation has been implemented, the focus is on you as the presenter. An excellent set of slides is only half the battle. If you don’t master the right presentation techniques, you have virtually no chance of being convincing with your presentation. Therefore, the last phase is of enormous importance for your success. Your voice, your facial expressions, your body language, your entire demeanor play a significant role in the success of your presentation. Extensive training under the most realistic conditions possible will help you to significantly improve your own effect in front of an audience. This is not about “playing” a person you are not at all. On the contrary. Only if you appear credible and authentic will your audience believe you. Practice in front of colleagues and get honest feedback. Or ask an expert. Just a few hours of training with a presentation professional will significantly improve your skills. If you’re interested, check out our homepage or the book “Successfully Designing and Holding Presentations” for more valuable suggestions.
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