The contact to your target groups must also during lockdowns continue running. When live presentations before audience are not possible at the moment, then focus on the online channels. One ka little downer:On Onlinepresentations lurk someadditional Risks you be sure to know. Why you should better work with a presentation agency when planning and creating an online presentation and which important tips you on how to implement in any case consider müssen, you will learn in this article.
The last few months have stirred up the working world quite a bit. Everything seems different, but business continues in most industries. Much of what was done face-to-face is now done virtually. This includes the increased use of online presentations. If you conduct a sales talk online and show slides online for this, if you give a talk at an online conference or discuss slides with a customer in an online workshop – everywhere you resort to online presentations.
Good slides are important – a successful online. presentation needsmuchmore
Beautiful PowerPoint slides can design many agencies. But this is onlya small part of arsuccessful online presentation. To really captivate and convincethe desired target groupat their end devicesis a professional advance consultation, a large amount of psychology, dramaturgy, individual design concepts, expertise in the latest technologies and not last but not least, a lot of experience and expertise about the special success criteria of a really successful online presentationnecessary. This knowledge is not available to a sufficient extent in most SMEs. And by no means all PowerPoint experts can explain how to successfully present online. A successful presentation has no weaknesses. From design to dramaturgy and Icontent – everything fits together. That a presentation also works properly online, is an additionaldimension, which must first be mastered.
You sshouldten be on the safe side and for yourpresentationsuccess expertsto engage
With the right technology, you can quickly reach a few thousand people online with your presentation. Then you should also get the maximum benefit from these opportunities. Unfortunately, a good presentation spreads on the net just like a bad one. With a good presentation agency will it you very likely succeed to communicate your messages in the right way online. There you attach importance to your maximum success, because also the agency has a reputation to lose.
This makes a professional presentationagency:
ON A SCALE OF 1-10: HOW GOOD ARE YOUR PRESENTATIONS?
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- ein extensive briefing conversation to understand customer, product and target audience,
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6 key tips for successful online presentations
Even when you’re working with professionals, it’s important to build your own expertise. The following tips should inspire you to take a closer look at the specifics of this presentation formatand to check your current slide sets once. Our tips apply in part also for live presentations, but are mainly intended for online presentations.
Tipp 1: Let your audienceunlock secrets
Uncovering hidden things, deciphering secrets; that always sounds exciting to viewers. Good, if not immediately all the information on the slides to see. So instead of fade in a slide that contains all the information on a topic, let, for example, first appear the headline and briefly explain the topic to which you now come to talk. Then you explain a first important aspect and fade in a short text or keywords about this aspect. In this way, you pass on information to your audience bit by bit, completing the information on your slide. Thus, you keep the suspense for your audience, who do not know what information comes next.
You can achieve a similar effect with images that are not immediately attributable to the viewer. Let’s say you are talking about healthy eating and how to start the day. For example, you could show a close-up of an apple or an orange that is not immediately recognizable to the viewer. Only when you zoom out a little from the detail shot, the fruit is properly recognizable. For viewers, the question arises first: what should be shown here? With the resolution by your explanation, is also the “picture puzzle” resolved.
At which points can you decipher secrets in your presentation piece by piece to thus present more exciting?
Tipp 2: Do notdescribeagainwhat isseen
A guaranteed way to get your viewer to (inwardly) switch off is reading aloudthe text that is on the current slide. Of course, this also applies to image descriptions if you have included images in your slides. The audience sees all of this for themselves. A “supervised reading aloud” is therefore not only unnecessary, but it bores your audience.
You have to be interesting for your audience from the first to the last minute. In online presentations, you have to reckon with very many distractions. There are significantly more than when you are giving a live presentation. If your audience is sitting in front of the screen in the office or at home, there are significantly more sources of interference. The participants are unobserved. Da temptation is great,to take a call briefly, drink a coffee on the side or look over another screen window for the latest emails. If you do not succeed with your presentation from the first to the last slide to remain interesting, you will probably lose your audience one by one.
Review your slides and note what you want to tell about each slide. In the next step, think about what you could possibly tell differently and more exciting.
Tipp 3: Limit the amount of information in each slide
Apay attention to text lengthin your slides. If your audience has to read larger passages of text on your slide, while at the same time the presenter is telling something, the audience usually reacts with over-exertion and switches off. How can you solve this problem? You could read the text naturally aloud. But that bores, as mentioned above. Try to compress the information by working with keywords, images or graphics. This will reduce the slides to the essentials. The further explanations then come from the speaker. However, many users look at presentations on the cell phone and switch the sound off. They then pay attention mainly to the slide content. You do these users no favor if they only see pictures and keywords on the slides, since the explanations of the presenter are missing. For these groups of people, self-explanatory presentations would be better suited.
For live presentations or online presentations, the speaker is always present. Therefore, you need little text and more images or graphics. The text length should be short, because you want the audience to focus primarily on the speaker. Work with images whenever possible (a picture is worth a thousand words). Use keywords or short sentences (4-7 words). Only if youshow quotes, laws and source referenceson your slides, you need to take the contentword-for-word. For self-explanatory presentationsyou need more text, becauseas said. the explanations by the speaker are omitted here. They need complete, understandable sentences.
Tipp 4: go onlineto the habits of your target audiences
How can you nowlinkthese two forms of presentationmeaningfully?
One option would be for you to create two different presentations. One version will be optimized for live and online presentations. The second version will be elaborated as an explanatory presentation. Another option is to include detailed slide descriptions in the slide notes. You can also supplement your slides with legends, bubblesor an additional column. Of course, you can also provide your presentation as a “canned” by offering a screen recording of your slide presentation with an explanation spoken from the“off”.
Tipp 5: Eye and attention followen when presentingmoving images
Mit animations you can add more pizzazz to your presentationand give your slides a professional touch. Moving images can be used to bind the attention of the audience and set the stage for information in a particularly impressive way. Incorrectly used, however, animations can also be very quickly annoying. Virtually every presentation program offers a range of animation effects that you can use for your slides.
Tip 6: Build interactions into your online presentation
If someone lectures in front for three quarters of an hour about a topic,it can happen,that you become unfocused and digress with your thoughts. That happenseven if you are interested in the topic really. To get out of the frontal teaching situation, you should actively involve your audience in your presentation. Thus, you bring your auditorium to think along and increase the attention. How do you involve your audience? For this, there are a number of possibilities. In the live presentation, it is relatively simple.You can, for example,use the topic of your presentation as a hook for questions to the audience. But also in online presentations, you have, for example, via the chat function, the possibility to communicate with your auditorium. In addition, there are a number of interactive tools for voting or quiz questions, such as Slido.
Online Presentations – Great Challenges with Great Benefits
Creating a good live presentation is challenging. With an online presentation, the hurdles to success are even higher. A good presentation agency will help you to make your current presentation online-ready, or design for you a complete success presentation for your online channels. With this, you can safely convey your messages to your target audience, despite the many disruptive factors that online presentations simply bring with them.
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